THE B2B SAAS MARKETING SHOW FOR PEOPLE WHO OWN THE NUMBER
Expensive marketing decisions. Brutally direct answers.
One messy marketing decision. Two operator perspectives. One Monday-ready plan.
Keep up to date with new podcast episodes and exclusive community content.
THE FORMAT
Not another biography with microphones.
Every conversation starts with one expensive decision, puts the obvious answer under pressure, and ends with a practical next move.
01
The mess
The real commercial constraint behind the symptoms.
02
The argument
Tomas brings the board and pipeline challenge. Sarah tests whether the plan survives operating reality.
03
The Monday plan
A decision, an owner and the first practical move to make next.
FROM THE RECORDING TABLE
Two conversations. No polite marketing theatre.
RECORDED 31 JULY 2026
IN PRODUCTION
EPISODE 01 / WITH RUTA SUDMANTAITE
Your Marketing Budget Is Not a Shopping List
Budgets, ROI, measurement and what the board should actually hold Marketing accountable for.
EPISODE 02 RECORDED
IN PRODUCTION
EPISODE 02 / WITH GERALD MURPHY
Google Isn’t Dying. Your Attribution Is.
AI visibility, attribution and what the data can prove before another platform enters the budget.
THE OPERATORS
Strategy under pressure. Execution without excuses.
Two equal operator perspectives. The guest brings evidence or a counterpoint. The conversation stays focused on the decision.
TOMAS
The strategic and commercial challenge
Connects the decision to pipeline, ARR, board expectations, ownership and the complete marketing system.
SARAH
The operator reality-check
Tests whether the plan can be executed by a small team, with real resources, owners, timelines and capability.
GOT A MARKETING MESS WORTH ARGUING ABOUT?
Bring the decision. We will bring the pressure test.
Founders and marketing leaders can submit one real problem for the show.
BRUTALLY DIRECT: B2B SAAS MARKETING
PODCAST
THE B2B SAAS MARKETING SHOW FOR PEOPLE WHO OWN THE NUMBER
Expensive marketing decisions. Brutally direct answers.
One messy marketing decision. Two operator perspectives. One Monday-ready plan.
SUBSCRIBE
Keep up to date with new podcast episodes and exclusive community content.
THE FORMAT
Not another biography with microphones.
Every conversation starts with one expensive decision, puts the obvious answer under pressure, and ends with a practical next move.
01 / THE MESS
The real commercial constraint behind the symptoms.
02 / THE ARGUMENT
Tomas brings the board and pipeline challenge. Sarah tests whether the plan survives operating reality.
03 / THE MONDAY PLAN
A decision, an owner and the first practical move to make next.
FROM THE RECORDING TABLE
Two conversations. No polite marketing theatre.
EPISODE 01 / WITH RUTA SUDMANTAITE
Your Marketing Budget Is Not a Shopping List
Budgets, ROI, measurement and what the board should actually hold Marketing accountable for.
RECORDED 31 JULY 2026 / IN PRODUCTION
EPISODE 02 / WITH GERALD MURPHY
Google Isn’t Dying. Your Attribution Is.
AI visibility, attribution and what the data can prove before another platform enters the budget.
RECORDED / IN PRODUCTION
THE OPERATORS
Strategy under pressure. Execution without excuses.
Two equal operator perspectives. The guest brings evidence or a counterpoint. The conversation stays focused on the decision.
TOMAS / STRATEGIC AND COMMERCIAL CHALLENGE
Connects the decision to pipeline, ARR, board expectations, ownership and the complete marketing system.
SARAH / OPERATOR REALITY-CHECK
Tests whether the plan can be executed by a small team, with real resources, owners, timelines and capability.
GOT A MARKETING MESS WORTH ARGUING ABOUT?
Bring the decision. We will bring the pressure test.
Founders and marketing leaders can submit one real problem for the show.
BRING US YOUR MARKETING MESS
BRUTALLY DIRECT: B2B SAAS MARKETING