“I’ve worked with Tomas across several companies. He looks at the business first, not whichever marketing tactic is fashionable that month. He finds the real problem, explains it simply and works with the team to fix it. We’ve seen stronger revenue numbers because of that. He is smart, practical and easy to work with, even when he tells you something you don’t want to hear. When growth gets stuck, he is one of the first people I call.”

“Tomas and I worked together on the zero-click research we jointly published. That research was among the most impactful, widely read and influential in the field.

It was cited by the Department of Justice, the US Congress and the FTC chair. Tomas’ data, project management and comms skills were invaluable in making that work a reality.”

“Tomas is unusually good with people. Customers listen to him, teams trust him and colleagues want him involved.

He can represent the company in any room, then move directly from strategy into practical execution.

He is one of the most complete marketers I’ve worked with.”

“Tomas asked me, ‘Does this actually move the needle?’ so often that it became genuinely annoying. Unfortunately, he was usually right. If our ICP was too broad or the positioning too safe, he wouldn’t let us move on. If I was perfecting something nobody would notice, he made me stop. He always brought us back to the customer and the goal. He’s made me a much better product marketer and has been a genuine mentor. Don’t tell him I said that.”